Cherry Productions - This was the name we gave to the organization created to bring entertainment to young people on the West Island of Montreal. From there it was a short hop with my camera to the Rock shows at the Montreal Forum.
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There are many stories to be told about the early 1970s. One relates to how a guy by the name of Al Gregory and the local Youth Squad Cop - Sergent Lorne McNeil approached NSYS with the idea of sponsoring some rock concerts.

So we agreed and used Pierrefonds Arena to house a number of quite successful "dance" type events. Along with the Police, we formed an organization we called "Cherry Productions" to put on the shows.

   
The acts we brought in were top notch Canadian performers such as " Edward Bear". . . "April Wine" . . . remember them?    
Eventually we presented a concert with a group called Procol Harem - of "Whiter Shade of Pale" fame.    
The real surprise of the season was when we were asked to put on a concert for a group called "Eagles", It was when their 1st hit "Take it Easy" . . . or was it "Peaceful Easy Feeling" . . . was just released.

Eventually some of use went on to help out at the Montral Forum Concerts - me with camera in hand.