PART SEVEN

Organizing and Leading
Interventions

 

In addition to guiding the planning and implementation of an intervention, the intervener is responsible for its leadership. This means the intervener provides the vision for the project, builds internal collaboration, develops trust and openness, and models the new ways of doing things. The intervener is also responsible for the recruitment and operation of the steering committee or intervention team. In addition, the intervener is accountable for the training, coaching and personal development of the key stakeholders. Some of the activities related to these responsibilities will be taken on by others as part of the empowerment process but the "buck stops" in the lap of the intervener.

The position of the intervener as the facilitator of the desired change program gives her a very visible role in helping stakeholders see and feel the vision for the future the intervention holds. Her experience as a community developer or organization consultant gives her an unique perspective from which to articulate this vision. In the early stages of an intervention the stakeholders will be looking to the intervener for leader-ship and will give extra consideration to what she has to say about what they can accomplish through their collaboration.

The building or trust and openness in the change program starts with the intervener. He is the model of authentic behavior, up front about sharing his joys and anxieties, and consistent in his dealings with the stakeholders. Trust is based on authenticity and predictability. Risk taking is another essential component in all successful interventions and the intervener is the personification of this goal for stakeholders.

A difficult decision for the intervener in giving leadership to the change program is the appropriate role to take on controversial issues inside and outside the system. As an outsider the intervener may be able to stay aloof from these issues citing a lack of knowledge. But as the role model of authentic, up front risk taking communication, a carefully chosen, well articulated position about issues is also a choice to consider. My bias is to stay out of the controversial issues unless you have the information and perspective to make a thoughtful response. And where you have sufficient energy and feelings about the issue that to withhold your opinion would not be up front and authentic for you.

 

FIGURE 22

The intervener as a Role Model

  • TRUST

  • AUTHENTICITY

  • CONSISTENT BEHAVIOR

  • PERSONAL LEARNING

  • OPENNESS

  • NEW WAYS OF DOING THINGS

 

Successful interventions are led by a person who also models a commitment to personal learning and development. This means hunching about the likely outcomes of various actions, sharing uncertainties, and seeking feedback to determine the accuracy of the predictions. Like other risk taking activities of the intervener, this is done very openly and the learning outcomes are frequently talked about with the stakeholders. This role model supports the stakeholders in taking similar risks and being open about the positive and negative feedback that contributed to their learning and personal development.

 


Leadership Style

Our understandings at this time about leadership style (Dimock, 1987a) provide authoritative evidence that the intervener needs to be alert to the balance of task accomplishment behaviors with relationship and group building behaviors. As the intervention gets started and the stakeholders are looking to the consultant for answers, a fairly directive style of leadership which provides a great deal of structure is most likely to be effective. As the intervention gets under way the challenge for the intervener is to increase her supportive, group building behaviors and reduce her structuring and giving direction. The primary method of empowering the stakeholders is giving them power. Decreasing direction and increasing support is the way this is done. Thus, by the action taking phase of the intervention, the consultant should be giving lots of support and encouragement but only a small amount of direction. This change in leadership is difficult for many interveners and they either provide too little structure in the early stages or hang on too long giving direction.

My position is that it is easier to withdraw direction than to add it. People who have been running their own show resent more direction and control over their activities. But they certainly appreciate being given more responsibility. In the early phases I recommend erring on the side of providing too much direction. And then being very sensitive to where the steering committee is in their competence and motivation and withdrawing the direction slowly as soon as possible.

The intervener, then, consistently reduces her direction and structuring activities in small bits, helping the group take over and have success in doing it. For example, she may chair the first meeting of the steering committee providing structure and acting as gatekeeper to facilitate the participation of each member. Once the group is underway (1 to 3 meetings) she would propose and structure the selection of a chairperson or perhaps an acting chair or agreement to rotate the position among members. Hence, if the intervener was still in the chair by the goal setting phase, I would hunch she was hanging on too long and creating dependency.

Proposing structure for the steering committee is a form of direction and control yet it tells participants how to do something (process) rather than what decisions they should make (content). Direction is usually thought of as influencing or controlling what decisions will be made and who will do what to whom. Structuring interventions are a facilitative strategy that keeps the intervener in a consultant role rather than the hi control expert role where members are told what to do. Structuring how to work at planning and implementing an intervention is the major contribution (and area of control) of the ICC intervener.

 

Recruiting and Building the Steering Committee/ intervention Team

Many of the criteria for selecting steering committee members were reviewed when the committee was discussed in the entry phase of planning. Let me now review a few further considerations in recruitment and group building. The six most important factors in developing strong groups (Dimock, 1987) are presented here for focus.

The first consideration, attraction to the group, consists of attraction to the vision of the intervention, and at least as important, attraction to the other members and the way they work together. The more members can meet their needs for recognition, approval, power and new experience in the group and feel empowered in the process, the greater will be their attraction to the group. Thus if the planning committee is seen as a high status group that is going places and doing things the recruitment of attracted members will be easy. Screening possible steering committee members using the criteria of how attractive they will likely find the group is important in recruitment. This is an extension of the Give/Gets technique. It is also possible that a source of attraction to the group is the intervener personally and/or professionally. While most committee members will be approached by other committee members to be asked to join in the participative style of the ICC method, the odd one may be best recruited by the intervener. This would likely be the case if the potential member was not well known to the others or not in the same communication network. Or perhaps was a high status person whom the others felt uncomfortable approaching.

The whole ICC method is built on the second and third considerations: setting clear and attainable goals, and establishing structure to ensure their accomplishment. Encouraging teamwork and the sharing of leadership is also integral to the ICC method, yet there are two additional considerations worth mentioning here. They are the unique skills and outside status of the intervener that enables him to facilitate internal networking perhaps better than anyone else. He can invite two people in for coffee who might not otherwise talk to each other. He is the honest broker who can pull people together both internally and externally and encourage them to discuss mutual concerns. The intervener is well positioned to build coalitions and networks of potential supporters and collaborators. This increases teamwork both within the steering committee and with the rest of the community.

FIGURE 23

Developing Strong Groups

  1. Recruit members who will be attracted to the group.
  1. Set clear and attainable goals.
  1. Establish structures and rules to ensure the goals will be accomplished.
  1. Encourage teamwork and the sharing of leadership.
  1. Demand members invest significant time and energy in the group.
  1. Make members aware of their personal contribution to the group's success.

 

Being a member of the steering committee invariably takes a great deal of time and energy and the trick of considerations five and six is to recognize and feel proud about the amount of time spent in the committee and take time to recognize each member's specific contribution. After six or eight meetings the steering committee would take an hour, for example, and go around the group giving specific recognition to each member. When it was a member's turn every other member would mention the contributions they have appreciated from that person. This individual recognition process can be further consolidated by capping it off with a total team recognition and celebration. A review of progress to date with a heavy focus on accomplishments is the method of celebrating small wins. When all members feel they make a difference, that the committee is making good progress, that the work is exciting and they have a sense of belonging to this committee, they will be motivated, committed and empowered.

 

Making Planning Meetings Effective

The expectation of a high level of task accomplishment is a powerful group builder. An important focus for team building is helping the committee accomplish its tasks. A likely place for task accomplishment to be blocked is with ineffectively run steering committee meetings—or in the decision making meetings of the stakeholder's group. Incompetence in facilitating decision making is also a common cause of a participative interventions failure. Interveners and stakeholders end up frustrated and in blaming the collaborative method revert to the "tried and true" authoritarian approach saying something like "you can't get all those people to make any decisions together".

At the point of setting priorities and making decisions for change, difficulties often arise. These are usually of a procedural nature as the decisions get hung up or conflicts flare, the participants experience considerable frustration and may react against the whole intervention and change process. Two techniques in group procedures are most helpful here. One is a systematic problem solving sequence and the other is to stay away from "majority rule" made decisions and work toward group consensus.

My preferred systematic problem solving method is outlined in the Guide (Figure 24) on the next page. A group's most likely area of difficulty in using the eight steps in sequence is separating the suggesting solutions phase (4) from the evaluating alternatives phase (5). Most groups want to start evaluating an idea as soon as they hear it. It takes a strong chair-person to hold them back until all of the possible solutions have been suggested.

Gaining and maintaining participant's commitment is crucial to the ICC method of change and nowhere is it more likely to be neglected than at decision making meetings. Decisions made by majority vote tend to polarize the group and reduce commitment and possibly promote sabotage among the minority who lost the vote. It is more helpful to work toward consensus where everyone is encouraged to express their point of view, common ground is sought, and the group uses its cohesiveness and internal pres-sure to secure agreements that everyone can live with. Consensus does not mean holding out for total group agreement as one person withholding agreement would have almost as much power as an autocrat.

FIGURE 24

Problem Solving Guide

Problem Solving Steps

Useful Member
Roles

Blocks

Possible Methods

1. Defining the Problem

Orienting, Clarifying, Defines problem

Ambiguity, Different perceptions, Generalizations

Problem census, Small groups,  Need analysis

2. Checking Involvement

Testing, Supporting, Revealing interest

Silence, Yessing

Going around the group, Ranking priorities

3. Collecting Information

Giving information, Orienting, Summarizing

Moving to next step too quickly,

Lack of focus

Force field analysis, Advanced preparation, Data collection

4. Suggesting Solutions

Seeking opinions, Giving opinions, Coordinating

Starting to evaluate ideas, Limited participation, Minority not heard

Brainstorming, Small groups, Nominal group technique

5.  Evaluating Alternatives

Giving opinions, Testing feasibility, Mediating-harmonizing, Coordinating

Emotional distortions, Conflicts; Steamrolling, Majority voting, Loss of focus

Guided discussion, Going around, Force field analysis, Role playing Risk technique

6. Decision Making & Gaining Commitment

Giving opinions, Coordinating, Mediating-harmonizing, Testing for consensus

Majority voting, Polarizing, Uncommitted going along

Risk technique, Provisional try, Total group discussion, Protecting minority opinions

7.  Planning Implementation

Giving information, Testing feasibility, Initiating

Lack of involvement, Generalizations, Vague responsibility

Implementation teams, Small groups, Committees

8. Evaluating Replanning

Coordinating, Giving opinions, Giving information

Expectations not clear, Implementation mechanics not dear

Work groups, Committee reports, Data collection

 

Another place to work at increasing commitment is immediately after a decision is made. It is useful to encourage each person to express their feeling about the decision that has been made. If the group is still divided it may help to set up a definite time in the future to review and perhaps reconsider the decision just made. Or, the use of the risk technique de-scribed below may reduce resistance. In any case, the public expression of opinion about a decision increases the commitment of those who support it as well as those partly opposed.

The right hand column of the Problem Solving Guide, Figure 24, lists a number of possible methods to use at the different steps. Most of these methods have already been described, let me now round out the list. Going Around the group is a method where the chairperson says how important it is to hear each person's feelings about an issue. Each person in turn is then called on for any comments they choose to share. This procedure quickly indicates where the group is and indicates the number of people supporting various views. Best of all, it facilitates the silent majority being heard and shifts the focus from the aggressive over-participators.

The Risk Technique is an extension of the force field analysis that asks the participants to describe and explore the possible risks involved in a specific course of action. The free expression of possible risks are encouraged in a brainstorming style where no one can scoff at the reality of risk. This is important for many risks do not have any basis in fact or reality yet are effective blocks to action. By encouraging the expression of fears and then examining them in the light of day with support from others the method has proven to be highly effective in reducing these fears. And as our assumption about change has stipulated, reducing the forces restraining a change is the best way to facilitate positive action.

The role-playing method of facilitating problem solving, calls for a proposed solution to be acted out during a few minutes of the meeting to see more clearly what it might look like. For example if someone had proposed that the best way to handle the lateness problem in the committee was to have a private talk with the offenders, the chairperson/ consultant would ask the person making the proposal to select another member of the group and imagine that person had been late today and actually show the meeting what would be said to the offender.

 

Training and Coaching Key Players

The intervener as organizer and leader of the change program is in a unique position to facilitate the training and coaching of the steering committee and other key players. There are likely new skills and ways of working involved in building a strong steering committee and running effective planning meetings. The consultant may give direct leadership to some of these training activities or help mobilize community resources to do the training. In many interventions, I have designed and led group-building activities as the program got started and then trained and coached the committee in using the problem solving guide and other skills for making meetings effective. As I am on everyone's mailing list it's easy to describe other training resources available and help participants make con-tact. And many steering committee members have ended up in my university courses and professional development seminars. In fact, for many years I made it a point to take several key players of a current intervention program along with me to the workshops and seminars I conducted as program assistants (this got them in for free) to facilitate their framing experiences.

The focus of the change program may be such that those people affected by it will be expected to do different things and they will look for help in developing the new attitudes and skills. Recently, a number of the change programs I have been working on resulted in a human service organization deciding to shift the focus of its service delivery from individuals to groups or the community. Once the stakeholders had agreed that this was the way to go, there was a clamour for training in group work or community development skills. As a consultant with knowledge and experience in these areas I was in a key position to either organize the framing with the group myself or help them find competent resources in their internal or external community.

Thus, while increasing the personal and professional competence of those involved in the intervention program is not the primary focus of an ICC intervention (changing the social architecture or culture is) it is an inevitable part of all successful ones. It is not an either systems change or adult education situation. Learning and development are always part of the intervention, but in the ICC model, training is one of the methods, one of the supports, for building new ways of doing things. As a trainer and supervisor of many hundred consultants I have found framing programs to be their most popular focus for entry and the early stages of intervention activity. Given the competence of these new consultants in designing and conducting framing programs, this seems quite appropriate.

It is clear that the intervener is a constant model of the attitudes and behaviors the intervention is trying to promote. What is not as clear, and seldom discussed in books on community and organization development is the intervener's role in coaching key players in the project. Sometimes the coaching is an extension of the intervener as model idea where the intervener draws attention to her actions and uses them as illustrations of an area of concern. Hence, when the steering committee seeks direction on how it is going to introduce the intervention program to the nine departments in the organization the consultant may say, "Well, one place to start might be taking a look at how I introduced the idea to you three weeks ago and exploring the strengths and weaknesses of how that approach worked out."

Informal coaching may take place between meetings such as when the consultant gives feedback and encouragement during a coffee break, "It was great to see you making that proposal about networking just now. I really hope you will follow up on it when we go back after coffee." Or when the frustrated chairperson says after the meeting how difficult it was to manage, the consultant may set up an informal coaching session. "Let's get together an hour before the next meeting and look over your plans for it and maybe we can smooth out some of the trouble spots." Hopefully, this would provide an opportunity for the consultant to do some coaching on chairing meeting skills, perhaps approaches to handling the over-participators, and how to increase the structure to keep the meeting on the track. The two of them might even role play some of the difficult points the chair wants to make and perhaps the consultant would model two or three ways that point could be presented.

The person who is often under the greatest stress as an intervention starts taking hold is the head person of the community or organization undergoing the development program. This person may be the senior elected official in a community, the band chief, the unit head or the chief executive officer (CEO) in an organization, I assume this person is heavily involved in the intervention and is likely on the steering committee but not necessarily the chair. It is difficult for the head person to have much of a support group within the organization, the top position tends to distance many people. The job at the top is frequently described as a lonely one as head people feel they have no one to confide in about then-fears, concerns and aspirations. Here is another important opportunity for the consultant to take on the role of coach.

Head people usually feel they have the most at risk in the intervention and therefore have fears others do not share. They also may have the most to gain from the intervention but as usual, fears dominate behavior. As we saw in discussing the Risk Technique, the free expression of fears in an accepting climate is a powerful method of reducing them. With these considerations in mind, I have been trying to increase my contact time with the head person in my interventions to build rapport and make myself available as a support system and coach. When I have done this well, it has been among the best uses of my time in the intervention. Usually I find it hard to think of "little old me" as a major confidant, support person and personal coach to this person who has tremendous power and earns ten times what I do, yet I am the interested neutral outside person who has a lot of listening and helping skills. (This is getting easier as at least now I am usually older than they are and my financial assets are greater.)

My suggestion to you as intervention leader is to make time early in the entry phase to sit down with the head person, try to establish some rapport, and if things seem to be going well ask if the head person would be interested in discussing some of the possible strengths and weaknesses of the intervention. If the conversation moves in this direction your authentic behavior would have you sharing your aspirations and fears about the possible intervention and encouraging and supporting sharing by the head person. At some point a question such as "What is the worst thing you think might happen in this intervention?" could help to focus on the risks and fears.

If the early rapport and sharing session seemed helpful, the intervener could consider what time and frequency similar coaching sessions might warrant during the intervention. The intervener might play a useful sounding board role or continue with the coaching role in discussing how the intervention was going and what new risks or fears were emerging. The consultant is in a strategic position to give the head person descriptive feedback (especially if little is forthcoming from the group) and encourage discussion of how the head feels the consultant is working. Personal coaching could range from ways to be less defensive to how to manage conflict within the system.

As part of the "loneliness at the top" syndrome few system members have much awareness of the head person's personal thoughts and feelings of the pressures and concerns faced. They would in fact have a difficult time describing what life was like for their head person. As one of the intervention goals may be to increase this kind of communication and sharing it is worth considering whether it would be productive to conduct one of the coaching sessions in front of the steering committee or intervention group. In these "let's try putting ourselves in the shoes of the head person and see how things look from that position" sessions, we carry on with our usual discussion of how things seem to be going. I ask those watching to withhold their comments or questions until the end when we will process the whole session with the group. I structure the processing time to ensure it doesn't end up as a we-they bitch session with the group dumping on the head person by encouraging them to work as "assistant coaches".

The other key player in an intervention who may deserve special attention and coaching is the person who proposed or initiated the intervention. Or whose job it is to "ride heard" over the intervention. As we discussed in the entry phase, many interventions start through a personal contact with someone in the system. For me this could be a former student, someone from one of my professional development or framing programs, a friend or a person who's read my books or articles. This person may be in change of personnel or training in the organization, or just a player in the system. The consideration is what special role, if any, should this person have in the intervention. If this person brought you into the system and supported you as a competent, helpful consultant then-reputation (and perhaps their job) is on the line. The risks this person is taking exceeds those of other stakeholders. Sometimes it seems most appropriate to let this person off the hook by treating them the same as everyone else and not highlighting their initiating or managing role (the intervention may be paid for through this person's department budget so they sign all the checks). Often, though, it seems to me best to acknowledge this person's special role in the intervention and make them an assistant on the intervention team. This gives the person visibility and legitimacy in the intervention, likely increases status, and certainly expands the learning, framing opportunities. When appropriate, I have included this person in my coaching sessions with the head person as both an inclusion and framing activity but also in the hope that the use of each other's resources would continue after I had departed.

 

Managing Conflict

The intervener also has a unique role in managing the conflict generated by the intervention. This role is related to the experience and skill of the consultant, the inside-outside, the system status, the trust and respect earned, and the possibility that some stakeholders will see the consultant as responsible for what happens in the intervention. This is the last special area for the use of the consultants organizing and leadership skill I'll describe but it is not the least important. Dissatisfaction and conflict are the guts of any intervention—without them and there would be no motivation to change the system.

The role of the intervener is to help the stakeholders learn how to harness and manage the tremendous energy the tensions from conflict produce and use it to further the intervention goals. Most of us have mixed feelings about conflict and have ended up seeing some conflict as good and some as bad. On the hockey rinks and football field it is good—without it there would be no game. But in the business organization and family it is bad even though it may still be an important dynamic of the "game" there. Management framing teaches conflict resolution skills as though the goal was to resolve conflicts and live happily ever after.

Interventions are, and should be, full of conflict. Conflict over goals, conflict over values, conflict about how to do things (process), and conflict over power, status and personalities. As intervention organizers I advise we look at conflict as a neutral input and manage the conflict in ways that promote attitude and behavior change, that facilitate learning, and that produce results that enhance the program's goal achievement. I like the concept of Optimal Tension—enough to supply the juice for the change program but not so much that it immobilizes participants or develops warring factions.

Another source of conflict in an intervention is the conflict within the participants generated by the ambiguity of change program. When people don't know what is going to happen, what is going to be expected of them, and whether they will be adequate for the new order, tension is created. Ambiguity creates tension and the tension plays out in the form of resistance and conflict.

A similar source of tension and conflict is from the ambiguity created by changing the system's social architecture—the usual roles, relationships and "pecking order". Cows have a gate order in which they go through the gate and into the bam at milking time. Everyone knowing their place in the order makes for an easy, peaceful entry into the barn. But add new cows or change barns and the usual ways of doing things have been upset. Now the cows are jostling for position, shoving, butting, and squeezing to all get through the door at the same time. This is constructive conflict and as soon as the cows work out a new gate order, or resume the old one, the tension goes and the activity runs smoothly. Group building activities, especially those involving roles, status and expectations, can be beneficial in managing this kind of conflict in an intervention.

Take the conflict out of most interventions and they would collapse. Yet interventions have failed because the tension level climbed too high and stakeholders hunkered down or fled to maintain their well being. The task is to maintain an appropriate balance of security giving components such as some structure and direction for the intervention, visibility of a competent, trusted consultant, and the support of a tight-knit group with the anxiety creating aspects of change. This appropriate balance is called optimal tension. Sanctioning conflict and using it constructively helps to achieve optimal tension.

The consultant is the paramount role model in demonstrating a healthy openness to conflict. In a very visible way she can treat conflict as an everyday, expected occurrence and a source of motivation to get more involved and push on with the planning of change. Certainly it is not some-thing she pretends isn't happening or something to soothe over through immediate resolution. If the conflict is hidden or avoided by the group, the consultant can help to get it into the open. She may do this in a direct intervention naming the conflict, or by making process observation focusing on the problems the conflict is creating in the group. Or she may share her personal feelings about the conflict and encourage others to do the same. Once the conflict is in the open the consultant can teach participants new ways of managing it such as starting by getting the conflict into the open.

The usual role of the intervener during a conflict is as a third party consultant. The third party role is one of neutrality on the issue (as the third or outside party), providing structure within which to explore the conflict, facilitating the process, problem solving ways to manage the conflict, analyzing or processing the experience and consolidating possible learnings.

Power and control, as usual, is the principal focus of conflict in an intervention. And one of the key players in that conflict is likely to be the consultant whether he likes it or not. He may see himself bending over backwards to give power away and strengthen others. Yet as project organizer he has a lot of power to give away. It may also be valuable for the consultant to consider the track records of the key players and key sub-groups in the project with regard to power and control. This would be like a stakeholder's analysis that asks how much power these individuals or subgroups have had and how much they want. The second question in the analysis is how much control these individuals and groups have accepted in the past and how much they are likely to accept now. Such an analysis may help to put the conflict over power into perspective and suggest some next step activities.

Part 8...