See Video: CLICK HERE
1. Reduce Democracy. Chomsky finds
this acted on by the very "founding fathers" of the
2. Shape Ideology. The Powell Memo from the corporate right, and the Trilateral Commission's first ever report, called "The Crisis of Democracy," are cited by Chomsky as roadmaps for the backlash. That report referred to an "excess of democracy," the over engagement of young people with civic life, and the view that young people were just not receiving proper "indoctrination." Well, there's a problem that's been fixed, huh?
3. Redesign the Economy. Since the 1970s
4. Shift the Burden. The American Dream in the 1950s and 60s was partly real. Both the rich and the poor got richer. Since then, we've seen the steady advance of what Chomsky calls the plutonomy and the precariat, that is the wealthy few who run the show and get all the new wealth, and the precarious proletariat. Back then, taxes were quite high on corporations, dividends, and wealth. Not anymore.
5. Attack Solidarity. To go after
Social Security and public education, Chomsky says, you have to drive the
normal emotion of caring about others out of people's heads. The
6. Run the Regulators. The 1970s saw enormous growth in lobbying. It is now routine for the interests being regulated to control the regulators, which makes things much easier on the regulated.
7. Engineer Elections. Thus we've seen the creation of corporate personhood, the equation of money with speech, and the lifting of all limits under Citizens United.
8. Keep the Rabble in Line. Here Chomsky focuses on attacks on organized labor, including the Taft Hartley Act, but one could imagine further expansions on the theme.
9. Manufacture Consent. Obsessive consumers are not born, they're molded by advertising. The goal of directing people to superficial consumption as a means of keeping people in their place was explicit and has been reached. In a market economy, Chomsky says, informative advertisements would result in rational decisions. But actual advertisements provide no information and promote irrational choices. Here Chomsky is talking about, not just ads for automobiles and soap, but also election campaigns for candidates.
10. Marginalize the Population. This seems as
much a result as a tactic, but it certainly has been achieved. What the
public wants does not typically
impact what the